A Web Awash in Liquor Ads, Promoting Moderation

翁宇萱

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A Web Awash in Liquor Ads, Promoting Moderation

I'm glad to see this action on moderation drinking. After all, prevention is better than cure! As for Absolut vodka's putting ad. on the Facebook, isn't it virtually placement marketing? Seeing that the article indicated that users of Facebook are youth-oriented , there's little chance for them to get fired and seek alcohol for comfort, isn't it? If I, a teenager, should see the ad., I would think, "yeah, I know I know,alcohol is bad....Hey! It's Absolut vodka, the biggest alcohol beverage company. I should try it sometime." That's probably the response most teenagers would have. So it's plainly useless to put the ad. there. It's possible that the ad. is their excuse for their scheme, with an eye to boost the business under the campaign cover because the report
also said there's no sufficient data indicating the recession's resulting in drinking! Why not just put the ad. on google? Or put ad. in every bar directly? That should be so much more affective! More importantly, this kind of ad. had better not be presented by alcohol company but some health organization. Besides, if the ad. could illustrate the fatal consequence, the campaign would be more successful.

Mr. Hacker also pointed out that there's no powerful waring when it comes to announcing the down sides of drinking alcohol to the public. We all know it's necessary to practice tough policy, for drinking is like doing drug, it's hard for the addict to listen to advice. Even though they are being warned, they just don't take it serious and still indulge in the alcohol world. I personally support the fantasy Mr. Hacker proposed,“program iPhones so you get an electric shock when you take that third drink — or better yet, have them program bartenders’ iPhones to shock them not to serve that third drink”, after all, electronic shock is a lot more effective then text messages.