2009年3月27日 星期五

Now let me tell you why Nano is definitely going to succeed.

I actually look good on the Nano, for it obviously has some critical advantages. First, we all know that the traffic in India is chaotic. Bikes, rickshaws, scooters, and even cattle are all competing to dominate the road. The mini size is just right for the tricky traffic condition. Second, India now is starting to taking off. People need cars, and the relatively low price of Nano is more acceptable for the Indian civilian based on their present economic status. Third, seeing that the population in India is stunning. If every family possess a car, the spense on oil would be extremely high and the air would be seriously polluted.That's not the future they wish to have, is it? From the above, it can be seen that the Nano stands a great chance to prosper. Although the news points out some economic "flaws" of the Nano company, they are actually not big deal. Which business doesn't take risk at the beginning? Don't the Microsoft and the Facebook outstand from a humble start?
When Mr. Bhattacharya, a partner in the New Delhi office of Boston Consulting Group, made presentations on the Nano to Western car manufacturers a few years ago, "they would all laugh and say that it couldn't be done," Here reminds me of what MacArthur once said." So many of our dreams seem impossible, and then, when we summon the will, they soon become inevitable.

2009年3月12日 星期四

A Web Awash in Liquor Ads, Promoting Moderation

翁宇萱

49712063

A Web Awash in Liquor Ads, Promoting Moderation

I'm glad to see this action on moderation drinking. After all, prevention is better than cure! As for Absolut vodka's putting ad. on the Facebook, isn't it virtually placement marketing? Seeing that the article indicated that users of Facebook are youth-oriented , there's little chance for them to get fired and seek alcohol for comfort, isn't it? If I, a teenager, should see the ad., I would think, "yeah, I know I know,alcohol is bad....Hey! It's Absolut vodka, the biggest alcohol beverage company. I should try it sometime." That's probably the response most teenagers would have. So it's plainly useless to put the ad. there. It's possible that the ad. is their excuse for their scheme, with an eye to boost the business under the campaign cover because the report
also said there's no sufficient data indicating the recession's resulting in drinking! Why not just put the ad. on google? Or put ad. in every bar directly? That should be so much more affective! More importantly, this kind of ad. had better not be presented by alcohol company but some health organization. Besides, if the ad. could illustrate the fatal consequence, the campaign would be more successful.

Mr. Hacker also pointed out that there's no powerful waring when it comes to announcing the down sides of drinking alcohol to the public. We all know it's necessary to practice tough policy, for drinking is like doing drug, it's hard for the addict to listen to advice. Even though they are being warned, they just don't take it serious and still indulge in the alcohol world. I personally support the fantasy Mr. Hacker proposed,“program iPhones so you get an electric shock when you take that third drink — or better yet, have them program bartenders’ iPhones to shock them not to serve that third drink”, after all, electronic shock is a lot more effective then text messages.